Barbados Entrepreneurship & Tourism Association (BETA)
The Barbados Entrepreneurship & Tourism Association (BETA) is a vibrant network of accommodation owners and managers dedicated to strengthening the hospitality and tourism sector in Barbados. We bring together businesses of all sizes – from private rooms and guesthouses to villas and all-inclusive resorts – with one shared goal: to elevate Barbados as a world-class destination while ensuring that our members thrive.
As a united group of over 80 members, BETA advocates on behalf of accommodation providers, fosters collaboration, and provides meaningful opportunities for growth, savings, and community impact. Our members enjoy exclusive benefits such as merchant and service discounts, rental referrals, policy representation, and access to a dynamic support network of peers who understand the unique challenges and opportunities of hospitality in Barbados.
Our Mission
To empower accommodation providers in Barbados through collaboration, advocacy, shared knowledge, and community support—ensuring that every member has the tools to succeed in a competitive global tourism industry.
What We Do
- Representation & Advocacy: We work closely with government and stakeholders to secure fair treatment and influence tourism policy.
- Member Benefits: From rental referrals to exclusive discounts, we help our members save and earn more.
- Knowledge Sharing: Our network allows members to exchange insights and stay informed about global and local travel trends.
- Community Support: BETA members actively contribute to charities and government initiatives, reinforcing our role as partners in national development.
Our Leadership
BETA is guided by a dedicated team of professionals committed to driving positive change in the industry:
- Dawne Pollard – President
- Gavin Bovell – Vice President
- Debbie Marquez – Treasurer
Board Members
- Charmaine St. John
- Sharon Coyle
- Yvonne Moses Grant
- Marlene Hewitt